Sales Organization, Training, and Digital Marketing Services
Sales & Export Development via Strategy and Market Research
Organization of sales and export departments. Market analysis and segmentation. Strategy and penetration in new markets. Establishing a competitive advantage / USP.
Management, Marketing, Sales & Digital Marketing, Training
Custom corporate seminars in management, marketing, sales organization, practical B2B client portfolio development, and the application of Digital marketing tools.
Creation and Strategy of Digital Presence / Digital Marketing
Website and Social media creation to boost sales. Lead Generation & SEO. Smart data analytics and AI for targeted Google and Meta Ads.
"... combines strategic thinking, commercial awareness, and modern digital marketing practices... leveraged Artificial Intelligence (AI) applications for process automation..."
"...Successfully undertook the management and expansion of the client portfolio. Excelled in communication, negotiation, and problem-solving..."
"... Particularly distinguished by his dedication and persistence with which he approached methodically and effectively difficult cases..."
Professional Experience
2025 - Present
Digital Marketing Manager _ SMARTIN
Digital marketing strategy in full alignment with B2B sales goals. Utilization of Google Analytics 4 and AI tools for campaign automation.
2014 - 2025
Area Sales Manager _ FORLABELS
Development of B2B Key Accounts in the packaging sector. Consistent annual sales growth of 10% through the negotiation of complex commercial agreements.
2003 - 2013
Sales & Export Manager _ KLIMATECHNIKI S.A.
Sales team management. Sale force training. Market research, SWOT analysis, and commercial strategy formulation. Development of export markets in the Balkans.
1988 - 2002
Early Career Milestones
Sales organization, training and management, utilization of data analysis, and implementation of quality control principles at top companies (Loulis Mills, Aspis Pronia - LIMRA Award, Coca-Cola HBC).
Academic Background
Bridging Business Administration with advanced Digital Strategy.
Master's (MSc) in Digital Marketing
Democritus University of Thrace (DUTH)
Bachelor in Business Administration (BBA)
Hellenic Open University (HOU)
Certificate in Strategic Marketing
National & Kapodistrian University of Athens (NKUA)
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Frequently Asked Questions
Answers to the most common questions about B2B sales and Digital Marketing services.
How does the role of a Fractional Sales Consultant work?
As a Fractional Manager, I partner with your business as an integral part of your team, offering the expertise of a senior executive, but on a part-time or project basis. This ensures a high ROI without the fixed costs of a full-time in-house director.
What industries do you specialize in?
My experience is focused on B2B enterprises, the packaging industry (e.g., Forlabels), hotel security systems (SMARTIN), and export activities (e.g., food/olive oil, HVAC).
Do you take on projects outside of Thessaloniki/Greece?
Yes. I provide consulting services and strategic guidance remotely for companies throughout Greece and internationally.
What does your Digital Marketing strategy include?
It includes comprehensive planning for B2B Lead Generation: Competitor analysis, creation of targeted Landing Pages (UI/UX), SEO strategy, Google Analytics 4 (GA4) configuration, and the utilization of AI tools for optimal advertising campaigns.
Can you train my existing sales team?
Yes, I provide customized corporate seminars. The training covers sales organization, practical B2B client portfolio development, negotiations, and the effective use of digital tools.
What is the minimum collaboration period?
It depends on the needs of each project. A simple audit or training seminar may last a few days, while B2B sales and export development typically requires a 6-12 month collaboration for measurable results.
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